Routledge Studies in Global Information, Politics and Society: Talk Show Campaigns : Presidential Candidates on the Entertainment Talk Show Circuit by Michael Parkin ebook PDF, DOC
9780415823364 0415823366 Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.ee In fact, between 1992 and 2012, there have been more than 220 candidate interviews on daytime and late night talk shows with nearly every presidential candidatee"from long shot primary contender to major party nomineee"hitting the talk show circuit at some point during the campaign.ee This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.ee The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. eeThe book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.ee Talk Show Campaigns shows that this is more than a gimmicke"ite(tm)s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades., Review: This is a book that needed to be written. Over the past two decades, appearances on entertainment talk shows have played an increasingly important role in the campaign strategies of presidential candidates. While others have investigated this phenomenon, no study to date has offered such a comprehensive assessment of it over time. To do so, Parkin assembles an impressive array of data spanning over 200 appearances on entertainment talk shows by presidential candidates between 1992 and 2012, including content analyses of candidate interviews, audience demographics and ratings data. In bringing all of these elements together, Parkin is able to offer a thorough accounting of the role of entertainment talk shows in modern presidential politics. This book is a must read for students and scholars interested in presidential politics and political communication. -Matthew Baum, Harvard University.
9780415823364 0415823366 Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.ee In fact, between 1992 and 2012, there have been more than 220 candidate interviews on daytime and late night talk shows with nearly every presidential candidatee"from long shot primary contender to major party nomineee"hitting the talk show circuit at some point during the campaign.ee This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.ee The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. eeThe book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.ee Talk Show Campaigns shows that this is more than a gimmicke"ite(tm)s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades., Review: This is a book that needed to be written. Over the past two decades, appearances on entertainment talk shows have played an increasingly important role in the campaign strategies of presidential candidates. While others have investigated this phenomenon, no study to date has offered such a comprehensive assessment of it over time. To do so, Parkin assembles an impressive array of data spanning over 200 appearances on entertainment talk shows by presidential candidates between 1992 and 2012, including content analyses of candidate interviews, audience demographics and ratings data. In bringing all of these elements together, Parkin is able to offer a thorough accounting of the role of entertainment talk shows in modern presidential politics. This book is a must read for students and scholars interested in presidential politics and political communication. -Matthew Baum, Harvard University.